BluePearl Veterinary Partners
Headquartered in Tampa, Florida, BluePearl Veterinary Partners is a national provider of specialty and emergency veterinary care. Since 1996, the company expanded from a single veterinary hospital and now operates over 65+ specialty and emergency hospital locations in the U.S. In 2015, BluePearl joined Mars Petcare, the world’s leading pet nutrition and health care provider.
Goal
Establish
BluePearl as a recognized national leader in veterinary medicine
Adapt
public relations strategies to best serve members of the media and pet owners
Strategy
Maximize brand exposure
through consumer education and highlighting patient success stories
Provide
media relations guidance and training to BluePearl team members across the U.S.
Build strong community ties
through hyper-local public relations efforts tailored to each community
Results
Unprecedented growth
from a regional veterinary care provider to a nationally-reaching network of hospitals
Generated national media exposure
including appearances on Sesame Street, Fox News, CNN, USA Today and more
Reliable and consistent messaging
throughout media engagements due to training programs
