SynDaver Canine
Headquartered in Tampa, Florida, SynDaver Labs is the world’s leading manufacturer of hyper-realistic, synthetic human and animal surgical trainers. SynDaver’s synthetic bodies simulate fully-functioning live organisms and are primarily used for training in schools, hospitals and military installations.
Goal
Unveil
new ground-breaking technology for the veterinary education sector
Demonstrate
the value of SynDaver Canine for veterinary education and the capabilities of the surgical model
Raise awareness
on the use of terminal labs in veterinary education and offer a comprehensive ethical solution
Strategy
Utilize
traditional and new-era public relations and marketing strategies to create product splash worldwide and drive new sales
Produce
studio-quality product and mission multimedia resources to aid external sales and grassroots awareness initiatives
Utilize industry thought leaders
to verify technology capabilities and validate practical use of the SynDaver Canine in veterinary education
Results
Worldwide media coverage
from top internationally recognized publications, reaching 6 of 7 continents
125+ million unique impressions
across social media, video and traditional media coverage
Drove new sales
to veterinary teaching colleges, the U.S. military and more
Inspired support
from congressional representatives, The University of Florida, and top representatives from the Humane Society of the United States
