Pathway Vet Alliance
Founded in 2003 and headquartered in Austin, Texas, Pathway Vet Alliance has grown from a single veterinary practice to over 150 locations across the U.S. Pathway’s mission is for its team members to be change agents for good, who support people doing what they love so, together, they can transform the veterinary industry and the world – for the better.
Goal
Amplify the awareness and perception
of Pathway’s expanding veterinary hospital network
Introduce
the public and veterinary community to Pathway’s evolving brand and company culture
Highlight
Pathway’s ongoing success stories and industry-leading growth
Strategy
Create a targeted and sustained
media relations campaign introducing newsworthy company wins and topics to the media and general public
Craft and implement
strategic communication systems for Pathway, including comprehensive media training for key company influencers and crisis communications protocols
Establish a benchmark of thought leadership
through media releases and content creation for company leadership
Results
15+ media placements
among top veterinary industry publications in a nine-month span and over three million total impressions among all media coverage initiatives
2018 Inc. 5000
Pathway ranked #1,094 on Inc. Magazine’s list of the fastest growing companies in the nation
Strengthened
the reach and perception of Pathway’s first re-brand by building media momentum and strategic content creation
