VERG Brooklyn
Veterinary Emergency & Referral Group (VERG) was formed in 2005 by Dr. Brett Levitzke to provide emergency services and specialty medicine to the Brooklyn community. VERG is composed of two state-of-the-art facilities open 24-hours, seven-days-a-week.
Goal
Emphasize
VERG’s expanding specialty and emergency care facilities within the Brooklyn borough
Establish
VERG as a top emergency and specialty veterinary care destination in New York City and a resource for pet owners
Strategy
Publicize
the grand opening of VERG’s North Brooklyn facility with an emphasis on community investment, expanded care options and new amenities for pets
Build
community awareness and trust by identifying newsworthy stories related to patient care and veterinarian excellence
Results
Generated 100+ million impressions from news coverage from top outlets
outlets including the New York Post, Newsday, Patch, Inside Edition, New York Daily News, Today’s Veterinary Business and multiple New York TV news
Aided successful launch of new facility
which provides care for thousands of pets in the New York-area
Sparked community interest
helping to raise awareness and funds for care cost of pets in need
