Lauderdale Veterinary Specialists
Lauderdale Veterinary Specialists is a 24-hour veterinary emergency, critical care, specialty hospital and imaging center serving Broward, Palm Beach and Miami Dade counties.
Goal
Maximize visibility
of LVS’s specialty and emergency care services, including spotlighting expert veterinarians working at the facility
Strategy
Build
community awareness by identifying and alerting media to relevant stories of interest, new hospital initiatives and pet owner safety tips
Increase
search engine ranking through proven back-end SEO tactics, content creation and organic link-building via influencer outreach
Engage and grow
followers through sharing unique stories about ongoing patient care, new hospital offerings and education-focused resources for pet owners
Results
Secured 300+ news placements over three years
including all major Miami news outlets, veterinary industry publications and nationally reaching news organizations
Promoted veterinary care leadership
by coordinating newsworthy on-site technology vignettes and highlighting veterinarian excellence at the Alaskan Iditarod
Achieved #1 Ranking
on both text and map search engine results for targeted keywords
Attracted new partners
ultimately resulting in LVS being purchased by national veterinary specialty and emergency provider, BluePearl
