PetPace
Headquartered in Israel and founded in 2012, PetPace creates innovative technology that delivers peace of mind to pet owners. The company’s smart IoT pet collar continuously monitors the well-being of dogs and cats, alerting caregivers remotely and immediately of changes in key health parameters. In the home or in the clinic, PetPace leverages data gathered non-intrusively from on-board passive sensors and advanced cloud-based analytics to keep all pets healthier and happier.
Goal
Introduce consumers
to PetPace’s patented health-monitoring smart collar technology and biometric tracking capabilities
Educate the public
on the unique benefits of health-monitoring technology for their pets, including the technologies lifesaving potential for aging and sick pets
Strategy
Generate sustained product buzz
utilizing targeted media relations strategies to grow consumer interest
Invoke consumer interest
of health-monitoring technology and the needs it can satisfy for specific lifestyles and health conditions
Highlight technical validity
using independent medical validation studies and government acceptance of PetPace’s technology
Inform pet owners
of potentially life-threatening situations that can be avoided using veterinary testimonials and capabilities of PetPace’s smart collar technology
Results
Coverage in premier outlets
including the BBC, Daily Mail, New York Post, PC Magazine, Digital Trends and more
Expanded into new international markets
Brazil, Mexico, Australia, and the European Union
Progressed medical and research acceptance
of PetPace products by highlighting new research by North Carolina State University and Tel Aviv University
